Writing and Marketing Books that Sell

The Heart of Carolina Romance Writers are pleased to welcome speakers Lucy Lennox and Molly Maddox for an all day conference. We hope you can join us! The conference will include the following topics. 
· Studying the market to see what’s selling and why
· Selecting evergreen tropes for long-term appeal
· Writing with indulgence to meet reader expectations
· Using craft techniques to pre-sell the next book
· Using your writing to build a marketing engine
· Optimizing your packaging
· Recognize what’s not working and fix it (kill your darlings)
In this session, Lucy and Molly will discuss key elements in planning and executing a successful career in writing and publishing romance genre fiction. Follow the life-cycle of successful book creation by studying what sells and why, taking advantage of reader behavior to craft stories readers love, setting up the reader’s hunger for more to pre-sell the next book, and optimizing book packaging to reach the right reader for your story. Discover how to determine what’s not working and fix it even after the book launch.
Lucy and Molly are real-life sisters with very different author backgrounds. Lucy is an indie author of gay romance with a love of all things indie while Molly is the gay romance pen name of an otherwise traditionally published YA and middle-grade author. Together, they bring experience from both the indie and trad worlds and will share with you their collective experience writing and publishing over sixty novels including NYT and USA Today bestsellers.
Lucy and Molly love to share their passion for this business with other authors, so come prepared with questions and don’t be surprised if they talk until they drop.

Molly Maddoxis the pen name for a New York Times bestselling author who started writing at an early age because her older sister, Lucy Lennox, was a writer and Molly wanted to be like Lucy in all ways (she still does). When she’s not writing, Molly likes to cook, read, take pictures of her dog and cat cuddling, and finds an odd satisfaction in folding sheets so that the top sheet is indistinguishable from the bottom sheet. She lives in Charlotte, NC with her husband and toddler.
Lucy Lennoxis finally putting good use to that English Lit degree earned way back in the 1900s. Her debut novel,Borrowing Blue, has won several awards including the A.C. Katt Award for best gay debut. She has released over forty-five titles, launched into the top twenty of the Amazon Kindle store, reached the number one spot on the Contemporary Romance chart, and hit the USA Today bestseller list. When not writing, reading, teaching, or self-educating, she enjoys naps, pizza, and procrastinating.  She has three snarky teens and is married to someone who is better at math than romance but who makes her laugh every single day and is the best dancer in the history of ever. She lives in the outer burbs of Atlanta, GA, and stays up way too late each night reading romance novels because she is a sucker for a good love story.
3/12/2022 8:00 AM - 3:00 PM

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